Who Are These People?

You ever notice those commercials trying to sell you a product that is supposed to be easier to use than what you currently use?

I saw this new Oxiclean Ball commercial where seemingly normal people try in vain to measure their liquid detergent. Since this is such a difficult task, they end up pouring detergent all over their hand and onto the machine.

Or you see some other poor soul trying to measure their powdered detergent only to have a seizure and fling detergent everywhere.

Who are these people? Does anyone really have that kind of trouble measuring their detergent?